Adviser surveys
A deep dive into issues, insights, and strategic developments, specifically for financial advisersOur surveys take the pulse of the adviser community
With input from financial advisers across the UK, we explore the way their strategic thinking is developing, how attitudes are changing and the direction of travel for the industry.
Planning
Exploring the challenges and opportunities facing advisers, and how to respond to them.
A wide view
Over 250 advisers provided us with their opinions and insights.
Strategy
Delving into how financial advisers are developing their thinking, and planning ahead.
Client sentiment as we move into 2024
Since our last survey in May 2023 the sentiment of advisers’ clients are on balance more bearish. 51% of clients are now slightly bearish and 10% very bearish. The proportion of clients that are bullish is still low, but has has risen to 17%. This is the highest level reported since November 2021. This could be a sign that some people, at least, are beginning to discern the possibility of improving market conditions into 2024.
Client concerns
Advisers’ rank their clients number one concern as the prospect of losing capital, at 59%. With inflation being the second biggest concern, although this has fallen from the top concern in May 2023 at 33% to 22%.
95% of advisers said that they are having conversations with their clients on the benefits of long-term investing vs cash, an increase from 90% in May.
Artificial intelligence
The proportion of advisers who think that the development of AI technology represents an opportunity for their business has risen from 57% in May 2023 to 70%. While 85% of advisers anticipate incorporating AI based technology into their advice process in some way in the future.
The Consumer Duty
The Consumer Duty came into effect in July 2023. Advisers who think that the Duty will have a high or a reasonably high impact on their business has risen from 25% to 41%. 69% of advisers think that the ‘price and value’ outcome will put pressure on their ongoing charging models.
Market trends
Unsurprisingly, 74% of advisers expect inflation to fall over the next 5 years, with 72% expecting interest rates to do the same.
69% of advisers expect a higher level of disruption due to geopolitical issues.
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Results
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