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Before You Buy
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GuaranteeBespoke Design
The Purely Diamonds bespoke design service allows you to create something truly unique. You'll work with our design team to make your dream a reality
Help & Guides
Find the answers to all your questions in our help centre and uncover all you need to know about diamonds, jewellery and more.
THEPURELY DIAMONDSSTORY
OUR STORY
We are a British family run business which since 1979 has been specialising in the design and manufacture of fine diamond jewellery in London. Stephen began designing rings in the 1970s and became a key supplier to the top end high street jewellers throughout the UK and Ireland. Emelie and Stephanie joined their father in the business in 2005.
The concept of Purely Diamonds is very simple. We manufacture our diamond jewellery in-house in our London workshop, and sell directly to the public. Buying something from a manufacturer means you are cutting out the middle-man, and making substantial savings in the process. We pass these savings on to you in the form of very low prices, whilst still providing exceptional quality and service.
How we do it
Quality
We source a high-quality conflict-free diamond at the best possible price.
Handmade
Your jewellery is then handmade to order at our London workshop.
No Middleman
By manufacturing and sourcing to order, we cut out the middleman.
You Save
Up to 70% saving is passed onto you with our low and competitive prices.
Visit our London or Manchester showrooms or arrange a Virtual Appointment
We're always really happy to welcome you to one of our Purely Diamonds showrooms. Our London showroom is just a five-minute walk from Hatton Garden, the hub of the London jewellery quarter and our Manchester showroom is located in the trendy area of Deansgate. We also offer virtual appointments via video call.
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