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With over two decades of expertise in marketing, I specialise in crafting data-driven…
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Articles by Andrew
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Digital strategy, flawed attribution, and sceptical thinking in the AI age
Digital strategy, flawed attribution, and sceptical thinking in the AI age
This post was originally published on Franc Talking. Hello there, and welcome to all new subscribers.
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Technical SEO in 2025: Why site health is the foundation for AI success
Technical SEO in 2025: Why site health is the foundation for AI success
“SEO is dead.” 💀 It’s a phrase we’ve heard countless times, part hard truth, part hyperbole.
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Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]
Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]
When content was king When I started in digital marketing two decades ago, the phrase “content is king” was everywhere…
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Big in business, marketing & tech this week
Big in business, marketing & tech this week
It has been a busy week in the world of business, marketing and tech! This is what I have been reading 👀 OpenAI…
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The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]
The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]
It feels like mobile apps have always been stitched into our lives. Banking, shopping, travel—we navigate our days one…
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2025 Jobs Market Survival Guide: Expert Insights and Top Tips from a Talent Acquisition Leader [VIDEO]
2025 Jobs Market Survival Guide: Expert Insights and Top Tips from a Talent Acquisition Leader [VIDEO]
The articles was first published on Franc Talking on February 23rd 2025. Overview 🔹 A Polarised Job Market → Fewer…
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Why brand strategy MATTERS in 2025: insights from a brand leader [VIDEO]
Why brand strategy MATTERS in 2025: insights from a brand leader [VIDEO]
This post originally featured here. Overview 🔹 Brand vs.
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⚽️A guide to Sports Marketing - Evolution, strategy and measurement [VIDEO]
⚽️A guide to Sports Marketing - Evolution, strategy and measurement [VIDEO]
This edition is a standout, featuring my conversation with Mark Gilbert, founder of First Team and a leading expert in…
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The future of search. Google in 2025, AI and SEO. [VIDEO]
The future of search. Google in 2025, AI and SEO. [VIDEO]
* This newsletter was first sent out December 30, 2024. If you like what you see, please subscribe to get this straight…
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Founding Be Franc, the UK’s Hot Startup Scene, Searching for Life, and Not Wasting My Life (on Football Manager)
Founding Be Franc, the UK’s Hot Startup Scene, Searching for Life, and Not Wasting My Life (on Football Manager)
Extract from Be Franc latest weekly newsletter. To read the full article, head over to Franc Talking Edition 2 and…
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Last Friday, we celebrated new listings at the closing ceremony of London Stock Exchange and also added 10 new IncomeShares EU to Xetra Trading. Read…
Last Friday, we celebrated new listings at the closing ceremony of London Stock Exchange and also added 10 new IncomeShares EU to Xetra Trading. Read…
Liked by Andrew Francos
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Apple now shows clickable tags (e.g., Sleep, Budgeting) beside your app in U.S. store search and on your product page, driving ultra‑relevant…
Apple now shows clickable tags (e.g., Sleep, Budgeting) beside your app in U.S. store search and on your product page, driving ultra‑relevant…
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<0.4% that’s the number of startups that hit $10M ARR. beehiiv recently crossed $20M ARR after only 3.5 years. super grateful to our 1 of 1…
<0.4% that’s the number of startups that hit $10M ARR. beehiiv recently crossed $20M ARR after only 3.5 years. super grateful to our 1 of 1…
Liked by Andrew Francos
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Has ChatGPT quietly switched to Google's index? Here's a deep-dive into Alexis Rylko's article and how ChatGPT appears to be using Google: Last…
Has ChatGPT quietly switched to Google's index? Here's a deep-dive into Alexis Rylko's article and how ChatGPT appears to be using Google: Last…
Liked by Andrew Francos
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Spent the morning at AppTweak’s Summer Reset: Mobile Growth Leaders. Big thanks to James Harris for the invite and the team at AppTweak for hosting a…
Spent the morning at AppTweak’s Summer Reset: Mobile Growth Leaders. Big thanks to James Harris for the invite and the team at AppTweak for hosting a…
Liked by Andrew Francos
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The combination of London, Jetlag and Caffeine, always makes me a bit punchy. This is probably my strongest, angriest and most optimistic podcast to…
The combination of London, Jetlag and Caffeine, always makes me a bit punchy. This is probably my strongest, angriest and most optimistic podcast to…
Liked by Andrew Francos
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I built a reusable Custom Product Page (CPP) strategy that lowered paid media costs by over 20%. Now I’ve packaged it into a guide to help your team…
I built a reusable Custom Product Page (CPP) strategy that lowered paid media costs by over 20%. Now I’ve packaged it into a guide to help your team…
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LLM traffic made up just 0.81% of total search traffic across 45 websites I analysed. Over the past few weeks, I’ve seen a lot of impressive-looking…
LLM traffic made up just 0.81% of total search traffic across 45 websites I analysed. Over the past few weeks, I’ve seen a lot of impressive-looking…
Liked by Andrew Francos
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What’s been happening in retail this week? · Four people have been arrested in London and the West Midlands over cyberattacks on Marks and Spencer,…
What’s been happening in retail this week? · Four people have been arrested in London and the West Midlands over cyberattacks on Marks and Spencer,…
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Interested in what has happened in business, marketing and tech this week? Read on! ---- 🌐 Perplexity has launched Comet - an AI-native browser…
Interested in what has happened in business, marketing and tech this week? Read on! ---- 🌐 Perplexity has launched Comet - an AI-native browser…
Shared by Andrew Francos
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You think ChatGPT is your personal AI assistant. It's not. Neither is Grok, Gemini, or Claude. Every conversation feeds one collective…
You think ChatGPT is your personal AI assistant. It's not. Neither is Grok, Gemini, or Claude. Every conversation feeds one collective…
Liked by Andrew Francos
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I’ll be on stage talking all things affiliate & app growth. Come join the conversation!
I’ll be on stage talking all things affiliate & app growth. Come join the conversation!
Liked by Andrew Francos
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You can safely discard your 159 node n8n automation that created 500 AI shorts in 5 seconds. Starting next week, YouTube is only paying for real…
You can safely discard your 159 node n8n automation that created 500 AI shorts in 5 seconds. Starting next week, YouTube is only paying for real…
Liked by Andrew Francos
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