Kochava

Data clean rooms enable brands to measure ad effectiveness without compromising sensitive information 🔒📊 These secure environments use privacy-preserving techniques such as differential privacy and secure multiparty computation. For example, "Super Store" and "Publisher Alpha" can collaborate to match installs with ad exposures, gaining valuable insights while maintaining data privacy. This approach allows for precise targeting and measurement without exposing raw data. Clean rooms offer a win-win solution for privacy and performance in digital marketing. Learn more in our latest video: https://lnkd.in/gcdVnfpn

Cannes Lions may be behind us - but we’re already thinking ahead (yes, we’ll be back 🎉). Before we dive into 2026 prep, we want to shine a light on one of the key announcements from our Annual Advertising Summit: a new strategic collaboration with Kochava. Our Homepage Video Banner format now comes with full integration of Kochava’s attribution and analytics capabilities - giving brands and content partners the tools to truly measure impact across millions of Titan OS devices. From app installs to purchases, site visits to subscriptions, this product transforms Connected TV from a reach-driven channel into a measurable performance engine. Smarter campaigns. Clearer ROI. This is the future of CTV advertising - and it’s happening now. #kochavaofficial #CannesLions2025

Your last-click report is not revealing TikTok's real ROI. Traditional last-click models don't capture TikTok's true contribution to the purchasing journey. That’s what media mix modeling (MMM) keeps uncovering for brands. Today we’re making that insight easier to capture. TikTok Marketing Partners Program now has a new MMM focus area under the Measurement Badge. Fifteen inaugural partners have cleared our rigorous criteria to connect your paid and earned TikTok signals straight into your model. Why this matters for marketers: 📌 API integration → No more manual exports—our API automatically connects your TikTok data to your MMM systems. 📌 Earned data now available: → Integrate data from Branded Mission, Branded Effect, and Hashtag Challenges into your MMM alongside traditional paid metrics. 📌 Built for today’s measurement needs → MMM is more critical than ever in a privacy-first world. It’s especially powerful for TikTok, where discovery doesn’t follow a straight line. People engage, create, search, and purchase—on and off platform—and MMM captures that full journey. Ready to see the full-funnel value that last-click can’t? Dive into the details and meet our MMM partners in our latest blog post 👉 https://bit.ly/4ltz7Sd #TikTokForBusiness #Marketing Annalect Bunker DB choreograph Data Intelligence by Publicis Groupe Romania Kochava MetricWorks Nielsen Ovative Group Power Digital Marketing Precis Sellforte Tinuiti Uncover YOTTA

With the May 2025 launch of the redesigned Kochava platform, the Fraud Console was expanded with six new monitoring dashboards, including: 🔵 SDK Outliers 🔵 Device Attribution Outliers 🔵 Google Referrer Mismatch 🔵 And more! Now, Kochava introduces the latest enhancement: the Blocked Traffic Summary dashboard. Learn more here: https://lnkd.in/guTpWKdz

Terrence T Coles, Director of Sales Enablement, Kochava, highlights the need to measure CTV exposure over time, not just within a 24-hour window. Unlike mobile, CTV influences can last up to 10+ days post-exposure. For non-endemic advertisers, CTV offers diverse outcomes: • App installs • Purchases • Loyalty program sign-ups Aggregating these metrics showcases CTV's true value. It's not just about last-touch attribution, but also understanding the broader influence on consumer behavior. Are you leveraging CTV's full potential in your marketing mix? Get all the details here ➡️ https://lnkd.in/gYBK7vrp

🔗 Migrating from Firebase Dynamic Links? Don't skip the testing phase! James Benoit, Sr. Director of Sales Engineering at Kochava, emphasizes the critical importance of thorough testing when switching link providers. Whether you're managing a dozen or 10,000 links, proper testing ensures a smooth transition without disrupting user experience. Watch our webinar to ensure a seamless migration: https://lnkd.in/gMRwA2WZ

Not all ad fraud looks fake. Some of it is engineered to look like a real user—installing, opening, and "using" apps from behind a virtual machine. We uncovered how this sophisticated scheme works, and how to spot it. Read more: https://lnkd.in/gPRfrqud

Are your ad networks taking credit for organic user behavior? 🤔 Network Event Postbacks can be a game-changer for your reengagement campaigns. By configuring postbacks to include only network-associated events, you prevent networks from claiming credit for organic engagement. This simple tweak ensures that your attribution reflects true network performance, giving you a clearer picture of campaign effectiveness. Watch the full video to see how it all connects: https://lnkd.in/g4GmmkvF

The room will be full of decision-makers. Make sure you’re one of them. Team Kochava will be at the MMA CEO & CMO Summit. Let’s make time to talk: https://lnkd.in/gps9X4XT

Timing is everything in reengagement campaigns! 🎯 Ever wondered how long an ad impression should be considered valid? Enter Impression Lookback Windows. By shortening these, we focus on immediate user interactions, filtering out the noise of random or delayed engagements. This sharpens our attribution accuracy, ensuring that we're measuring genuine interest. It's like fine-tuning a guitar—every adjustment brings us closer to the perfect melody of user engagement. Watch the full video for more: https://lnkd.in/g4GmmkvF