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Burning fossil fuels for energy is wreaking havoc on the climate, and the next generation of marketers has a request for ad agencies: Break up with Big Oil.
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In an open letter written by activist group Clean Creatives with 71 initial signatories, the “advertising and PR leaders of tomorrow” laid out an argument against keeping fossil fuel companies on any agency’s client roster. By working with the companies lobbying against climate action while polluting at the highest rates, the letter accuses ad agencies and their employees of being complicit in climate change and its consequences—which often goes against those same agencies’ commitments
